1950s Coopers Y-Front Shop Display
Coopers Y-Front Underwear Point-of-Sale Display circa 1950s.
Made by Lyle & Scott Ltd. Measures H 41cm x W 43cm wide x D 37cm. Condition: Very good. Solid construction with some wear and signs of historic woodworm.
Y-fronts have endured a dubious reputation over the past 30 years but when ‘Jockey briefs’ first appeared in America in 1935, they were enormously popular. Until the 1930s, men were often condemned to wearing ill-fitting woollen pants,” says Edwina Erhman. “Suddenly, with the Y-front, they had a tailored, snug-fitting fashion item that offered plenty of support.” And, by the 1950s, British men had caught the brief bug.
"The Scottish knitwear company Lyle & Scott obtained the licence to sell Y-fronts in Britain in 1938, and they’d soon become a symbol of masculinity and agility,” says Ehrman. “So, during the Second World War, advertising would feature models stood in their briefs next to tanks.” The British team choose Y-Fronts as its official underwear for the 1948 Olympic Games!.
FREE UK DELIVERY. Non-UK Delivery available, please request a quotation
Coopers Y-Front Underwear Point-of-Sale Display circa 1950s.
Made by Lyle & Scott Ltd. Measures H 41cm x W 43cm wide x D 37cm. Condition: Very good. Solid construction with some wear and signs of historic woodworm.
Y-fronts have endured a dubious reputation over the past 30 years but when ‘Jockey briefs’ first appeared in America in 1935, they were enormously popular. Until the 1930s, men were often condemned to wearing ill-fitting woollen pants,” says Edwina Erhman. “Suddenly, with the Y-front, they had a tailored, snug-fitting fashion item that offered plenty of support.” And, by the 1950s, British men had caught the brief bug.
"The Scottish knitwear company Lyle & Scott obtained the licence to sell Y-fronts in Britain in 1938, and they’d soon become a symbol of masculinity and agility,” says Ehrman. “So, during the Second World War, advertising would feature models stood in their briefs next to tanks.” The British team choose Y-Fronts as its official underwear for the 1948 Olympic Games!.
FREE UK DELIVERY. Non-UK Delivery available, please request a quotation
Coopers Y-Front Underwear Point-of-Sale Display circa 1950s.
Made by Lyle & Scott Ltd. Measures H 41cm x W 43cm wide x D 37cm. Condition: Very good. Solid construction with some wear and signs of historic woodworm.
Y-fronts have endured a dubious reputation over the past 30 years but when ‘Jockey briefs’ first appeared in America in 1935, they were enormously popular. Until the 1930s, men were often condemned to wearing ill-fitting woollen pants,” says Edwina Erhman. “Suddenly, with the Y-front, they had a tailored, snug-fitting fashion item that offered plenty of support.” And, by the 1950s, British men had caught the brief bug.
"The Scottish knitwear company Lyle & Scott obtained the licence to sell Y-fronts in Britain in 1938, and they’d soon become a symbol of masculinity and agility,” says Ehrman. “So, during the Second World War, advertising would feature models stood in their briefs next to tanks.” The British team choose Y-Fronts as its official underwear for the 1948 Olympic Games!.
FREE UK DELIVERY. Non-UK Delivery available, please request a quotation